If your hotel lobby is looking a little tired and in need of an update or your guest accommodation could do with an injection of something new, this is the list that you need. Take a look at what will make a big impression on your guests.
#1 Biophilic design
If we can label it, we will. Biophilic design refers to adding large plants, running water and other natural elements such as wood and stone to a design.
Imagine the impact the combination of natural elements would make to your hotel lobby. And if you need more convincing that plants and waterfalls are worth it, there is a piece of research that highlights it is a design that increases user engagement.
A small piece of research in six American hotels found that user engagement in hotel lobbies that had biophilic design was higher.
When people were approached to ask why they were there, they found a large proportion of people weren’t guests but using the hotel restaurant bar or lounge.
It seems that biophilic design is a universally loved design statement that attracts attention.
#2 Boost connectivity
As much as we know we need to disconnect once in a while, when we are away from home, whether on business or for pleasure, the need for guests to stay in touch is more important than ever.
Even the guest room at the back of the building surrounding by high walls and thickness of concrete is no longer excused from the need to be connected to wi-fi.
Intermittent signals, poor quality connections or – sucks in breath – NO wi-fi connection at all is no longer acceptable. Once discovered, guests won’t return, favouring your competitors instead.
As well boosting wi-fi signals across your hotel, ditch the charges for it too. As well improving wi-fi, you will need to seamlessly incorporate into guest bedrooms USB charging points.
To be uber-modern, invest in headboards with integrated USB sockets for phone charging at night.
As for other technology, consider flat screen TVs with the ability to connect devices, such as guest tablets and phones – essential for family hotels or so it seems.
#3 Minimalism is big news
Paring back design seems to be the favoured option, especially in the high-end luxury hotel market.
But here’s the thing: there is a difference between minimalism and a bare room. You still need character and luxury but along minimalist interior design.
Taking a look at high-end hotels, you can manage this by;
- Opting for design wall racks instead of wardrobes, great for opening up the space
- Maintain textures in a minimalist designed room, but don’t opt for anything uber-fluffy. Instead, think deep pile carpets without the fuss or designer rugs under the bed.
- Younger guests don’t mind working with the basics but you may need to add traditional touches if your clientele tends to be in the older age group.
- Maintain staples such as desks or dressing table, as well as bedroom chairs, emulate this style in the hotel lobby too, meaning you create a sense of design cohesion through your hotel. Contract tub chairs are an excellent example of this.
#4 Rich colours
Wave goodbye to bright hues and overly-vibrant shades, and welcome rich colours instead,
So in other words, think earthy mustard yellow instead of sunshine yellow, deep greens, navy and a regal purple shade.
Don’t be frightened to give colour a fresh, new twist. Mark a departure from the normally safe beige, grey and other neutral colour palettes.
#5 Go rustic
If minimalism won’t meet the expectations of your customers, then the other on-trend hotel design for 2018 is the rustic look.
Think wood, think natural materials, think soft lighting and smooth colours. Think luxury without the decadent frills and fuss.
Use natural materials where you can. Create space of serenity that invigorates and invites guests to linger.
Posted on: 09/07/2018